OWScale was founded by an entrepreneur who built a travel gear brand from £0 to £2m in Amazon revenue, generated thousands of organic customer reviews, and maintained 4.5–5 star rated products, OWScale helps brands design Amazon listings and brand frameworks that reflect how customers actually shop on the platform not how brands wish they did.
We do not operate as an agency.
We do not sell one-off “listing fixes”.
We do not push brands to spend money on Amazon advertising.
Instead, we develop the brand-level and product-level strategy required to win on Amazon, ensuring your imagery, content and positioning are purpose-built for a competitive marketplace where attention is scarce, trust must be earned quickly, and differentiation is non-negotiable.
Andrew combines a high level financial and strategic background with genuine real world outdoor experience. After qualifying in finance and accounting at an international investment bank, he managed a risk management team before running a trading desk for a multi billion dollar fund, where rapid decision making and adaptability were essential.
Beyond the boardroom, Andrew lives the lifestyle of the brands he works with. He is a dedicated runner who has completed multiple marathons and regularly trains outdoors. His hiking experience includes challenging hut to hut routes across the Italian Dolomites, Iceland and Switzerland, giving him practical insight into how outdoor products perform in real conditions and what modern travellers expect from premium gear.