Andrew combines a high level financial and strategic background with genuine real world outdoor experience. After qualifying in finance and accounting at an international investment bank, he managed a risk management team before running a trading desk for a multi billion dollar fund, where rapid decision making and adaptability were essential.

Beyond the boardroom, Andrew lives the lifestyle of the brands he works with. He is a dedicated runner who has completed multiple marathons and regularly trains outdoors. His hiking experience includes challenging hut to hut routes across the Italian Dolomites, Iceland and Switzerland, giving him practical insight into how outdoor products perform in real conditions and what modern travellers expect from premium gear.